Good marketing and sales are keys to a successful business. Marketing produces sales and leads, and when done properly, happy customers that will boost your brand’s equity. While marketing consists of strategies that can measure and improve your reach and promotional efforts, sales relies on effective planning skills and interpersonal interaction.

Whether your aim is to market or sell, the programs in our Marketing and Sales category will help you optimize your results. Participants who attend any of these programs will acquire knowledge and skills in competencies approved and adopted by top marketing and sales professionals.

From developing strategic marketing plans to learning techniques to increase success rates and profitability, KASTOC’s Sales and Marketing category covers it all.

Holistic approach to building sales capabilities

• Selling Skills Program
• Writing Reports and Proposals
• Building Relationships for Success in Sales
• Dynamite Sales Presentations
• Negotiating for Results
• Key Account Management
• CRM: An Introduction to Customer Relationship Management
• Telemarketing – Using the Telephone as a Sales Tool

• Creating a Google AdWords Campaign
• Creating and Managing Your Corporate Brand
• Basic Internet Marketing
• Conference and Event Management
• Writing for the Web
• Marketing with Social Media
• Marketing and Sales